LAS VEGAS

8 stops

1. REGISTRATION EXIT

2. GRAND HALLWAY

3. RECHARGE LOUNGE
SANDS FOYER

4. JAVA & JUICE
COMMUNITY PAVILION, HALL B 

5. TYPEKIT CITY
LIVE LETTERING BY ROSA
COMMUNITY PAVILION, HALL B 

6. CREATIVE PARK
COMMUNITY PAVILION, HALL B 

7. CREATIVE RESIDENTS
COMMUNITY PAVILION, HALL B 

8. BASH
LINQ PARKING LOT

A DESIGN TOUR OF Adobe Max

October 15-18, the WALK OF HAPPINESS came to Las Vegas.
The tour took place at Adobe MAX Conference in the Venetian Casino Complex.

After starting in the City of Munich in September, the WALK OF HAPPINESS made its second stop at Adobe MAX in Las Vegas –
to spread HAPPINESS  to inspire people and to make them think more positive.

8 hand-letterings with positive, life-affirming slogans were placed all over the Venetian − and the 8th stop was very special:
MAX visitors could watch Rosa painting a mural lettering

The tour invited the visitors to Take part,
discover the MAX-Terrain from a new point of view, 
to discover some hand letterings and to go on a scavenger hunt.

LIVE LETTERING at Typekit City

Rosa was live-lettering at Adobe Max in the Typekit City Booth
in the Community Pavilion.

THE WALK OF HAPPINESS IS A PROJECT, THAT I WAS ONLY ABLE TO REALIZE TOGETHER WITH THE SUPPORT OF ADOBE AND THEIR ARTIST PROGRAM ADOBE CREATIVE RESIDENCY. THANK YOU SO MUCH FOR THIS INCREDIBLE SUPPORT!